Camper travel · Identity
Alsurvan.
A compact, recognisable identity designed for the journey.
- Sector
- Identity connected to camper travel
- Scope of work
- Graphic design and visual identity
- Project
- 07 / 18
01 / Context
Every project starts with understanding the business.
Alsurvan’s visual material connects the brand with vans, landscapes and exploration. The ASV monogram condenses the name into a compact graphic form, supported by the full wordmark. This case study focuses on the identity and applications shown in the project.
The work
The graphic design and identity work centres on the ASV monogram and its relationship with the full name. The symbol acts as a compact signature, while photography places the brand in its context: roads, nature and travel. The gallery brings together the logo and application mockups showing the design’s contrast, scale and legibility across different formats.
Project tools
- Adobe Illustrator
- Adobe Photoshop
- Adobe Acrobat
02 / In detail
A closer look.
Explore the work. Each image can be opened at a larger size.
Yours could be next
Your business has its own story.
Let’s discuss what you need and how to shape it.
