Main service

Visual identity in Malaga

Visual identity is more than a logo. It is the minimum system that makes a business look consistent, recognisable and professional across web, social media and sales materials.

What is included

  • Visual direction aligned with business positioning.
  • Main logo and practical variations for real use cases.
  • Colour palette and typography system.
  • A short usage guide to maintain consistency.
  • Files ready for web and essential marketing materials.
Context

What this service solves

Many small businesses offer a good service but present an inconsistent image. That reduces trust and makes the brand feel improvised.

The usual cause is designing isolated pieces without a shared visual system: arbitrary colours, poor typography choices and logos that break down in digital use.

The recommended solution is a compact but solid identity: logo, colour palette, typography and basic usage rules.

The impact is better credibility, stronger recall and a stable base for the website, social media and future assets.

Who it is for

New brandsBusinesses that grew without a visual systemIndependent professionalsBilingual projectsBusinesses rebuilding their website

How the process works

Step 1

Tone definition

We identify what the brand should communicate and what visual codes should be avoided.

Step 2

Visual system

Logo, palette and typography are built for real-world use, not just aesthetics.

Step 3

Practical application

We validate how the identity works on websites, social media and smaller formats.

Step 4

Clean handover

The essentials are documented so the brand stays consistent over time.

No lock-in contracts

Branding pricing with clear scope

In small-scale branding, the main risk is not missing a few deliverables. It is building a brand system nobody can use later.

Package

Starter

For launching a serious web presence without overbuilding the project.

€690

Includes

  • 4-page website
  • responsive design
  • clear content structure
  • contact form
  • domain + hosting for 1 year

Package

Business

For businesses that need a more complete foundation with more growth runway.

€1690

Includes

  • Everything above
  • visual identity
  • blog
  • online bookings
  • basic local competitor review
  • conversion tracking setup

Package

Online store

For selling online with WooCommerce without overbuilding the store from day one.

€2490

Includes

  • WooCommerce store
  • up to 25 products uploaded
  • cart and checkout
  • online payments
  • basic shipping setup
  • transactional emails
  • conversion tracking

Package

Visual identity

For businesses that need a stronger brand presence without rebuilding the whole website.

€490

Includes

  • Typographic logo
  • visual palette
  • typography system
  • basic visual guide
  • assets for website and social media

Package

Maintenance

For avoiding recurring issues, missed updates and small pending tasks.

€89/month

Includes

  • Updates
  • backups
  • technical support
  • basic security review
  • 1 hour of changes per month

Package

Monthly SEO

For improving local visibility with ongoing, measurable work.

€340/month

Includes

  • Content optimisation
  • local keyword tracking
  • on-page improvements
  • basic monthly reporting

All prices include VAT

FAQ

Visual identity FAQ

Do I need full branding or just a logo?

That depends on the business stage. If there is no visual coherence at all, a standalone logo is usually too weak. A small system is the sensible option.

Can you adapt an existing identity?

Yes, if the current base is viable. Sometimes evolution is smarter than a full reset.

Will I receive a brand manual?

You receive a concise usage guide. For small businesses, that is usually more practical than a heavy manual.

Can you also design social media or print assets?

Yes, when it directly supports the project scope. It can be added without inflating the core work.

Does visual identity improve conversion?

Indirectly, yes. It improves credibility and consistency, but it does not replace a strong offer or a clear website.

Contact

Let's shape a brand system your business can actually use

If the current brand does not reflect what you sell, fixing that base is often smarter than spending more on promotion first.

Enquiry form