Fashion · Website & lookbook
Hyde Fast London.
Website design and development with a print and digital lookbook for a streetwear collection.
- Sector
- Streetwear and accessories
- Scope of work
- Website design, development and programming. Print and digital lookbook
- Project
- 16 / 18
01 / Context
Every project starts with understanding the business.
Hyde Fast London brings together clothing and accessories with a visual language rooted in streetwear. The project presents the collection on the website and in a lookbook, combining model photography, product imagery and typography. The preserved designs show how garments and their variations were organised across formats, from editorial collection pages to the online product catalogue.
The work
The work included website design, development and programming, alongside the print and digital lookbook. The selection shows layouts for tops and accessories, campaign imagery and an online catalogue view. Black-and-white graphics sit alongside photography and maintain continuity between the collection's editorial presentation and its display in the store. The images document the original archived project.
02 / In detail
A closer look.
Explore the work. Each image can be opened at a larger size.
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